Comments on: Paid Search Without Keywords? Is It Too Good To Be True? http://righteousmarketing.com/paid-search-without-keywords-is-it-too-good-to-be-true Sat, 11 Feb 2012 01:31:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Josh http://righteousmarketing.com/paid-search-without-keywords-is-it-too-good-to-be-true/comment-page-1#comment-487 Josh Thu, 10 Sep 2009 14:54:00 +0000 http://righteousmarketing.com/?p=346#comment-487 Maybe this is an oversimplification, but once PPC becomes keyword-less, it looks to me like agencies will be completely cut out of the process. Blue Widget Emporium will just go to Google, say "I sell these blue widgets, here are the features, here's my target market, and here are my prices." Presto, an automatic PPC campaign! The only thing left for non-Google humans to optimize will be the post-click experience, which is more exciting than working with keywords anyway. If Google gets it right, the Internet will take a quantum leap forward because interactive agencies will have to focus and innovate much more in the online brand/customer experience area. Maybe this is an oversimplification, but once PPC becomes keyword-less, it looks to me like agencies will be completely cut out of the process.

Blue Widget Emporium will just go to Google, say “I sell these blue widgets, here are the features, here’s my target market, and here are my prices.” Presto, an automatic PPC campaign!

The only thing left for non-Google humans to optimize will be the post-click experience, which is more exciting than working with keywords anyway. If Google gets it right, the Internet will take a quantum leap forward because interactive agencies will have to focus and innovate much more in the online brand/customer experience area.

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