PPC Posts of the Week

02 Apr PPC Posts of the Week

RLSA campaigns and remarketing basics. This week’s recap: ???????????????????????????????????????????

  1. SEER Interactive Blog – Fuel Your Content Marketing With PPC Placements – PPC remarketing placement reports are a content strategy gold mine.
  2. Search Engine Journal – Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC – As expected, Amazon.com is the biggest DKI blunderer. Bidding on keywords related to items you don’t actually sell – not recommended.
  3. Search Engine Land – Getting More From Your RLSA Campaigns – Change up your ad copy in RLSA campaigns. Don’t just target visitors for the full 180 days – test different lengths of time.
  4. Search Engine People Blog – Introduction To The World Of Remarketing – A basic rundown of how remarketing works. Remarketing works especially well for long-funnel purchases where a user has many opportunities to get distracted.
  5. Bing Ads Blog – Product Ads: More Details, Instructions from the Bing Ads Engineering Team – As of March 26th, Product Ads are now available for all U.S. Bing Ads advertisers. Move PLA campaigns and Merchant Center feeds over to Bing Ads with little or no changes.
  6. PPCHero – Understanding Your Keyword Performance Better with Google’s Search Funnel Reports – Underperforming keywords could be indirectly driving conversion volume. Assisted impression statistics can help you more accurately evaluate a keyword’s performance.
  7. Beyond the Paid – The History of PPC – The evolution of PPC has included the death of platforms and the steady rise of CPCs.
  8. The WordStream Blog – Why Google AdWords Certification Doesn’t Matter – In Caleb Hutchings’ opinion, the AdWords certification only teaches a basic operational understanding of AdWords, not high-level skills.

That’s it! See you next week.

No Comments

Sorry, the comment form is closed at this time.