When choosing a company name you’ll often hear the term “brandability”. This references the ability to distinguish the brand in the marketplace, usually due to the uniqueness of the name or the branding angle they plan to take. But what if your brand isn’t super unique? Worse yet, what if Google thinks your brand should be something else?
A few weeks ago I did an interview for MediaShower.com on PPC. During the process I ran a quick Google search on their name “Media Shower” just to see how they ranked. This is what I got:
As you can see, not only do they not rank on the first page of their own brand, but Google seems to think that you are actually searching for a meteor shower since every result is related to meteor shower. You’ll notice they bolded the term meteor shower. Google honestly thinks you meant “meteor shower” despite the fact that media and meteor aren’t even close to being a misspelling or typo.
PPC To The Rescue
Media Shower is a perfect example of a company that would benefit from doing PPC advertising on their brand name. The current search has no competitors, so clicks would be cheap. They’d be right at the top of the first page (no SEO required).
PS – I would also like to point out that Bing has them ranked #1 for their brand (and their blog is #3).