Comments on: Small Business PPC – Bidding on Your Brand http://righteousmarketing.com/small-business-ppc-bidding-on-your-brand Tue, 28 Feb 2012 03:04:46 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Robert http://righteousmarketing.com/small-business-ppc-bidding-on-your-brand/comment-page-1#comment-443 Robert Tue, 28 Jul 2009 16:40:18 +0000 http://righteousmarketing.com/?p=307#comment-443 @Rob Great point about some people leaning toward paid results. Thanks for adding that. @Rob

Great point about some people leaning toward paid results. Thanks for adding that.

]]> By: Rob Weatherhead http://righteousmarketing.com/small-business-ppc-bidding-on-your-brand/comment-page-1#comment-442 Rob Weatherhead Tue, 28 Jul 2009 16:26:27 +0000 http://righteousmarketing.com/?p=307#comment-442 A common discussion we have with clients all the time, both large and small. Few understand the buying cycle and the user behaviour of searches. I would add 2 to your list: 1. You control the messaging in PPC - if you offer numerous services (think insurance) and your brand isnt product specific (e.g. johns insurance) you can choose which product to promote based on sales volumes or seasonal offers. So john in this example could choose whether to push his home or car insurance product. You dont get this control with SEO results. 2. Some people have a natural affintity towards the PPC or SEO results. There are people who swear by PPC and those that swear by SEO. You could miss out on potential customers by not being present on both. A common discussion we have with clients all the time, both large and small. Few understand the buying cycle and the user behaviour of searches. I would add 2 to your list:

1. You control the messaging in PPC – if you offer numerous services (think insurance) and your brand isnt product specific (e.g. johns insurance) you can choose which product to promote based on sales volumes or seasonal offers. So john in this example could choose whether to push his home or car insurance product. You dont get this control with SEO results.

2. Some people have a natural affintity towards the PPC or SEO results. There are people who swear by PPC and those that swear by SEO. You could miss out on potential customers by not being present on both.

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