Tag Archives: Ad copy

Should I Have Phone Numbers in My Ads?

I get this question often from new advertisers, but I am inspired to post about the question because of this ad I recently saw: Let’s analyze this one step at a time: This ad has 3 DIFFERENT PHONE NUMBERS! The … Continue reading

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Facebook Ads Pro Tip: Use Correct Grammar

Over the weekend I was accosted by the following Facebook ad: Where to begin with this grammatical train wreck? Let’s do a little play-by-play: “Get Girl Love Hiking!” – Is it supposed to be 2 sentences? Get Girl. Love Hiking. … Continue reading

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Creative Relevance in PPC Ads

News Flash: To get better CTR and conversion rates, your PPC ads need to be relevant to the search term and the user intent. Okay, so that’s not really news so much as it is common sense. But before you … Continue reading

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