Tag Archives: AdWords

Google AdWords Enhanced Campaigns: What You Need To Know

Google has recently announced major changes to AdWords. The new enhanced campaigns will see the integration of mobile search and desktop search. This is Google’s first step in helping advertisers manage their ad campaigns in a multi-device world. A recent … Continue reading

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Are You Addicted to AdWords?

Growing up I always knew that technology could be addicting. My mom would often kick us off the Sega and tell us to go play outside. Over time the games became more and more immersing. My freshman year of college … Continue reading

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Expandable Maps in PPC Ads on Google?

While running a search today I came across this interesting feature – an expandable Google Maps listing. I thought it was only available for 1st position advertisers, but here it is at position 3. When did they “expand” the policy?

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Small Business PPC – Content Network (Part I)

Nothing strikes fear into the heart of PPC newbies quite like the content network – a mystical black hole that sucks in all advertisers who dare pass too closely. While true that many an advertiser has lost hundreds or thousands … Continue reading

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Top PPC Mistakes (via Twitter)

After reading the most recent State of the Twittersphere report I realized that I’m kind of a big deal (compared to the average Twitter user). Therefore, I asked my awesome followers to share their wisdom and asked “What is the … Continue reading

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