Tag Archives: AdWords

Google AdWords – Spreadsheets Now Built In!

For all you PPC wizards out there who do bulk edits via Excel spreadsheets, Google has just made your life A LOT easier by building spreadsheet editing right into the new AdWords interface (AdWords blog post here). In the Keywords … Continue reading

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Small Business PPC – Search Query Reports

If you are looking for insight into what customers are searching and when your ad is being seen, this report has the answers. And with the new AdWords interface these reports are easier than ever. How To Run A Search … Continue reading

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Small Business PPC – Negative Keywords

One of the most underutilized features in PPC is the negative keywords function. Hours are spent looking for the most relevant keywords and every imaginable permutation and misspelling. Those keywords are then organized into ad groups and campaigns using multiple … Continue reading

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Small Business PPC – Campaign Settings

Tucked away in the Google AdWords interface you will find a very important area that many people never even think to look at, let alone actually optimize: the Campaign Settings. Campaign Settings Below you will see a screenshot of the … Continue reading

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Small Business PPC – Budget Limitations Got You Down?

The most apparent difference between a small business PPC campaign and the PPC campaign of a large company is the budget. Large companies tell their PPC manager to capture all the available clicks, many times with no real cap on spending. … Continue reading

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