After reading the most recent State of the Twittersphere report I realized that I’m kind of a big deal (compared to the average Twitter user). Therefore, I asked my awesome followers to share their wisdom and asked “What is the #1 AdWords mistake made by small businesses?”
- @marcbitanga – Not leveraging negative keyword report
- @russpage – Use of broad match only
- @BigBags – Inappropriate campaign structure (Nate has an entire blog post on PPC Tips For Small Business explaining this)
- @mengliang – Immediately relating correlation with causation
My contribution to the list would be the following:
Not testing on a consistent basis
Thank you to these guys for helping me out and if you take these points to heart you’ll avoid a lot of mistakes. Anything we missed?