I’m a loyal Amazon customer. I have a yearly subscription to their Prime service so I get 2-day shipping free on all my orders and I watch lots of TV series and movies from their online video streaming service. So naturally, when my wife and I needed to get a couple items for our Halloween costumes, we went to Amazon. We did a couple searches for “yellow hoodies” and then I noticed something crazy in the section “Customers Who Bought Items In Your Cart Also Bought” section.
Amazon knew what I wanted to be for Halloween based on 1 SINGLE ITEM! Look and guess what our costume will be.
So what is your guess about what we’re going to be? If you guessed Minions from Despicable Me 2, you’d be right. Was it the blue overalls, the black round goggles or the black gloves that tipped you off? They had every item for the costume listed.
The Power of Big Data
I hear a lot of blog posts and conference sessions talk about big data. It’s equal parts scary and awesome. They can know so much about you as to provide the perfect recommendation at the perfect time, usually with a discount to accompany it. But they know all that stuff about you. And some people could use that knowledge for less than noble purposes.
However, this is a situation where Amazon has the data, AND they make it immediately applicable to their site. If you really just wanted a yellow hoodie, the recommendations seem really silly. But how many people do you see wearing plain yellow hoodies?
What’s your take on Amazon’s big data predicting Halloween costumes? Love it? Hate it? Sound off below.