Tag Archives: chain of relevancy

Creative Relevance in PPC Ads

News Flash: To get better CTR and conversion rates, your PPC ads need to be relevant to the search term and the user intent. Okay, so that’s not really news so much as it is common sense. But before you … Continue reading

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Chain of Relevancy in PPC

Everyone knows that marketing is both art and science. Search engine marketing is especially heavy on the art because of the mysterious search engine algorithms. However, pay-per-click (PPC) advertising provides relief from the mystery because you can circumvent the algorithms and … Continue reading

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