Tag Archives: Deadly Sins

13 Deadly Sins of AdWords – Conclusion

The 13 Deadly Sins of AdWords affect users of all skill levels and experience. While some may be overcome with a one-time effort, most require constant diligence to truly overcome. Though I have not committed each sin personally, I have … Continue reading

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13 Deadly Sins of AdWords – #13 Greed

Of all the Deadly Sins, the Sin of Greed is the most fatal. Greed is manifest by out of control bids and runaway content network advertising. AdWords can be a fatal siren beckoning companies toward budgetary destruction. Relying on PPC … Continue reading

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13 Deadly Sins of AdWords – #12 Misdirection

25, 35, 35, 35. For many these numbers define the PPC world. 25 characters for your title. 35 characters each for your two lines of ad copy. 35 characters for your display URL. These 130 characters, if used, are powerful. … Continue reading

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13 Deadly Sins of AdWords – #11 Naivety

The sin of Naivety is committed when you place unreserved trust in Google, believing that they will “Do No Evil.” Believing that a multi-billion dollar company has your back is an attractive concept on the surface, but as we learn … Continue reading

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13 Deadly Sins of AdWords – #10 Ignorance

“When performance is measured performance improves and when performance is measured and reported the rate of performance accelerates.” PPC advertising is the one element of your online marketing mix that should be 100% transparent. You can see exactly how many … Continue reading

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