The 13 Deadly Sins of AdWords affect users of all skill levels and experience. While some may be overcome with a one-time effort, most require constant diligence to truly overcome. Though I have not committed each sin personally, I have seen the effects of each sin when taking over management. Reading these posts you may find yourself guilty of one or more sins. Don’t despair. Regardless of the damage caused, you can still repent and save your AdWords account.
The 13 Deadly Sins
- #1 – Blindness: No conversion code.
- #2 – Insecurity: Using the Starter Edition of AdWords.
- #3 – Carelessness: Using broad match exclusively.
- #4 – Negligence: Not testing.
- #5 – Stupidity: Using on 1 ad in an ad group.
- #6 – Inexperience: Having an intern or “the new guy” manage AdWords
- #7 – Recklesness: Lack of analytics.
- #8 – Laziness: Not recording changes.
- #9 – Foolishness: Neglecting to monitor content network performance.
- #10 – Ignorance: Insufficient use of reports.
- #11 – Naivety: Trusting Google.
- #12 – Misdirection: Sending clicks to the homepage.
- #13 – Greed: Believing AdWords is all you need, the “silver bullet”.
1 Free Robert Hour
If you recall from the Sin of Inexperience, I will give you 1 hour of my time to help you get started on the right path/back on the right path with your AdWords account. Simply email me, firstname.lastname@example.org to get started. You’ll need to let me look in your account (I won’t make any changes, promise!) and then I’ll spend 1 hour analyzing your account and making recommendations based on the 13 Deadly Sins. I’ll send you my recommendations in an email and you implement as many or few as you deem valuable. I am confident they’ll save you hundreds of dollars and I do accept “donations” from grateful recipients.
Google AdWords is a powerful tool. Used properly it has the ability to deliver qualified traffic 24 hours/day, helping you make money even while you’re sleeping. However, with great power comes great responsibility. Don’t fall victim to the 13 Deadly Sins of AdWords.