Tag Archives: Deadly Sins

13 Deadly Sins of AdWords – #9 Foolishness

“Forsake the foolish, and live; and go in the way of understanding.” – Proverbs 9:6 Foolishness Many would say that all of the 13 Deadly Sins arise from foolishness. However, the sin of Foolishness is manifested most clearly by AdWords … Continue reading

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13 Deadly Sins of AdWords – #8 Laziness

“Where there is no vision, the people perish” – Proverbs 29:18 Now that you have begun to repent of your most grievous sins I will warn you of another sin that lies at the door; the sin of laziness. The … Continue reading

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13 Deadly Sins of AdWords – #7 Recklessness

Having repented of the 1st Deadly Sin by installing conversion code you may feel like you have a perfect knowledge. However, do not be lulled into a false sense of security by the three columns of conversion data this provides. … Continue reading

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13 Deadly Sins of AdWords – #6 Inexperience

When your company finally made the leap and signed up for AdWords it was likely the decision of someone in marketing or on the executive team. We all hear the stories of people who sit at home in their pajamas … Continue reading

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13 Deadly Sins of AdWords – #5 Stupidity

The sin of stupidity is committed when one only uses 1 ad in an ad group. This sin is particularly offensive as it retards growth and progress on a fundamental level. The time saved is minimal, yet the ramifications are … Continue reading

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