Email marketing is one of the most cost effective marketing methods, especially when using an in-house list. However, a recent report by GetResponse indicates that the SMB market is underutilizing the tool.

Social Media in Email

The findings of the report are quite convincing. Emails with a social sharing option get a 30% higher CTR than emails without, emails with 3+ sharing options generate 55% higher CTR and even just a Twitter sharing option generates a 40% boost.

However, despite the boost social sharing options can provide to email marketing campaigns, only 13.5% of SMBs include clickable sharing links. Do they just not know?