Righteous Marketing » email http://righteousmarketing.com Mon, 06 Feb 2012 14:24:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 SMB Dropping the Ball with Email http://righteousmarketing.com/smb-dropping-the-ball-with-email http://righteousmarketing.com/smb-dropping-the-ball-with-email#comments Wed, 23 Jun 2010 15:03:55 +0000 Robert http://righteousmarketing.com/?p=783 Email marketing is one of the most cost effective marketing methods, especially when using an in-house list. However, a recent report by GetResponse indicates that the SMB market is underutilizing the tool.

Social Media in Email

The findings of the report are quite convincing. Emails with a social sharing option get a 30% higher CTR than emails without, emails with 3+ sharing options generate 55% higher CTR and even just a Twitter sharing option generates a 40% boost.

However, despite the boost social sharing options can provide to email marketing campaigns, only 13.5% of SMBs include clickable sharing links. Do they just not know?

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