05 Oct PPC Geotargeting Fail
While traveling to Costa Rica a couple weeks ago, I was doing searches for a rental car. Mind you, I’m in San Jose, the capitol of Costa Rica, searching on the term “san jose costa rica car rental deals”. Here is what I see:
How in the world does a big company like Avis, which should have a smart person or two working on their PPC, let that ad into the wild? I am in Costa Rica, so they must have targeted the country and I’m using Costa Rica right in the search string.
Congratulations Avis, you #FAIL on geotargeting!