Tag Archives: Google

Google AdWords Opens the Floodgates

Today Google AdWords announced a small change in their Search Query Performance report that will turn into a gold mine for long tail search terms. Let me explain. Search Query Performance Reports Since AdWords began offering this report I have … Continue reading

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Google to Begin Allowing Trademarked Terms on June 15

In a post yesterday on the Google AdWords blog, the GOOG announced they will adjust their US trademark policy to allow the use of trademarked terms in ad copy. Their reasoning was that too many ads are overly generic without … Continue reading

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New Google AdWords Interface First Impressions

Over the last couple weeks I’ve been using the Beta version of the new AdWords interface. Most people now have access so I thought I would give my 2 cents. What I Like Navigation – Getting around your account is … Continue reading

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Why I Don’t Trust Google and You Shouldn’t Either!

Okay, I have always had a healthy skepticism of Google, especially relating to AdWords. I set all my campaigns to rotate ads instead of optimize. One reason is to test more accurately and the other is simple suspicion that Google … Continue reading

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The Tortoise and The Hare: adCenter vs. AdWords

If asked to describe AdWords as an animal, most would probably call them the 800-pound gorilla. However, yesterday I had the distinct thought that maybe Google is more like the hare from Aesop’s fable and surprisingly, Microsoft may very well … Continue reading

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