Righteous Marketing » iPad http://righteousmarketing.com Thu, 19 Aug 2010 14:30:35 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 5 Reasons PPC is Better than the iPad http://righteousmarketing.com/5-reasons-ppc-is-better-than-the-ipad http://righteousmarketing.com/5-reasons-ppc-is-better-than-the-ipad#comments Thu, 28 Jan 2010 15:23:48 +0000 Robert http://righteousmarketing.com/?p=511 You heard me correctly. Despite the fanboy love and media hype I intend to show you how humble PPC is better than the iPad.

The Evidence

iPad – Runs for 10 hours
PPC – Runs 24 hrs/day, 7 days/week, 365 days/year (or any combination of hours, days & weeks you choose)

iPad – Plug in through the proprietary Apple docking port
PPC – Plug into your Analytics for better metrics, connect it with your SEO and email marketing to improve copy or plug in through an API

iPad – Have a problem? Only Apple can fix it (that includes changing the battery)
PPC – Have a problem? Fix it yourself or have any company you want fix it

iPad – Name could be confused for a feminine hygiene product
PPC – Name can be misheard as “Paper Clip” instead of “Pay-Per-Click”

iPad – Maybe a few million users by this time next year
PPC – Millions of PPC ads are seen EVERY. SINGLE. DAY.

There you have it folks. What would you add?

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