Just yesterday Google announced that their Local Business Center would be renamed to Google Places. No big deal really. Even my dad’s grass-fed beef has a listing. But what is Google’s motivation?
Follow The Money
Questioning Google’s motives has become a hobby of mine. Working with AdWords has taught me that Google is always looking out for their bottom line. Regardless of how altruistic they try to paint themselves, they are in the business of making money. Lots of it. Using this point of reference it was easy to see the reason for Google Places.
A new, simple way to advertise: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities – Austin, Atlanta and Washington, D.C. – in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we’ll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco,
How magnanimous of Google to give SMBs a new way to spend money.