Tag Archives: Negative Keywords

Managing Negative Keywords – A Layman’s Perspective

One of the latest and most effective strategies for attaining a successful PPC account is using negative keywords. When negative keywords are applied in the correct manner you can not only save a lot of money, but increase your click-through … Continue reading

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PPC Farming – Weeding

Your garden is planted, the seeds have sprouted and the water and fertilizer have really sped up the growth of your garden. However, you quickly notice that your seeds aren’t the only ones that have sprouted. You now have a … Continue reading

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Small Business PPC – Negative Keywords

One of the most underutilized features in PPC is the negative keywords function. Hours are spent looking for the most relevant keywords and every imaginable permutation and misspelling. Those keywords are then organized into ad groups and campaigns using multiple … Continue reading

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