May 23, 2012

Optimized Ad Serving? I Don’t Think So

Optimized ads

Below is a screenshot from a display network campaign that was running for about 16 hours. All the default setting were in place, meaning that ads were set to optimize instead of rotate.

Optimized ads

So unless Google is omniscient (and the algorithm may be approaching that level) I’m pretty sure they should have showed the other ad at least a little bit before making that determination. Has anyone else seen this?