Tag Archives: PPC

Google AdWords Enhanced Campaigns: What You Need To Know

Google has recently announced major changes to AdWords. The new enhanced campaigns will see the integration of mobile search and desktop search. This is Google’s first step in helping advertisers manage their ad campaigns in a multi-device world. A recent … Continue reading

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Are You Addicted to AdWords?

Growing up I always knew that technology could be addicting. My mom would often kick us off the Sega and tell us to go play outside. Over time the games became more and more immersing. My freshman year of college … Continue reading

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Small Business PPC – Content Network (Part II)

In Part I of Small Business PPC – Content Network we talked about when you should use the content network and why you should separate content network advertising into their own campaigns. Now we need to talk about how you … Continue reading

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Bing! And Then There Were Two

As has been reported everywhere, Microsoft finally got their hands on Yahoo’s search. Some say the move is necessary to create a viable competitor to Google’s monopoly. Some bemoan the death of Yahoo (since they’re the only “old school” search … Continue reading

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Small Business PPC – Bidding on Your Brand

As a PPC manager I often have the following dialogue with a client: Client: I ran a search yesterday for “Brand Name” and saw that we are running PPC ads even though we already rank #1. We don’t want to … Continue reading

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