Tag Archives: PPC management

PPC Management Paradox

Back in September I wrote about the paradox of testing vs. granularization and got some great insights from my readers. Today I would like to hear how you PPC managers & companies with PPC management deals handle the paradox of … Continue reading

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Google Desperate for Revenue. Now Offering AdWords “Expert Advice”

A few months ago people believed that Google would be immune from the recession. Not only has that been totally wrong, but Google has been taking various steps to increase their ad revenues (broadening broad match, putting ads in Google … Continue reading

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