Tag Archives: quality score

10 Ways to Increase Your Google Quality Score for Your PPC Campaign (Guest Post)

Quality score plays a key role in the minimum cost per click in your pay per click campaigns. It also is integral in the position of your search results; if it’s too low, your ad might not even display. Since … Continue reading

Posted in Google, PPC | Tagged , | 3 Comments

Chain of Relevancy in PPC

Everyone knows that marketing is both art and science. Search engine marketing is especially heavy on the art because of the mysterious search engine algorithms. However, pay-per-click (PPC) advertising provides relief from the mystery because you can circumvent the algorithms and … Continue reading

Posted in internet marketing, PPC | Tagged , | 2 Comments