How do you know when you’ve arrived as a Google AdWords advertiser? Easy. The day you are assigned an account manager.
Personal Contact Info
This is why having a Google Adwords account manager is so valuable. You actually get the email and direct line to a Google employee that is familiar with your account. Obviously Google is a big company. So big that once you dial the toll-free number, the extension to your account manager is a 7-digit number. Basically, Google has their own local calling area. And should you actually get a voice mail, don’t forget that you can simply zip an email over and your rep will get back with you at his/her nearest availability.
Google Working for Me?
Yes, with an account rep you’ll find that Google will actually do work for you. Mostly in the form of optimizations, they’ll suggest new keywords, ax bad ones, write new ad copy, and reorganize your messy campaign and ad group structure all for FREE! Of course it’s in their best interest because the more money you make the more money you spend with them, but don’t forget how much the work cost you.
Who Gets an Account Manager?
I used to think that all you had to do was spend a lot of money (think 5 digits/month), but then I ran across a couple dicotomous examples. One company spends over 5 digits/month and has a Relationship Manager, an Account Manager, an Optimization Specialist, and an Account Coordinator. Now that means your special when you have 4 personal contacts at Google. Contrast that to a company I know that spends TWICE as much as our first company and has not even an Account Manager after he was promoted to work in another area. It sure seems like company B got the royal Google shaft.