Tag Archives: Small Business

Small Business PPC – Content Network (Part II)

In Part I of Small Business PPC – Content Network we talked about when you should use the content network and why you should separate content network advertising into their own campaigns. Now we need to talk about how you … Continue reading

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Small Business PPC – Bidding on Your Brand

As a PPC manager I often have the following dialogue with a client: Client: I ran a search yesterday for “Brand Name” and saw that we are running PPC ads even though we already rank #1. We don’t want to … Continue reading

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Small Business PPC – Content Network (Part I)

Nothing strikes fear into the heart of PPC newbies quite like the content network – a mystical black hole that sucks in all advertisers who dare pass too closely. While true that many an advertiser has lost hundreds or thousands … Continue reading

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Small Business PPC – How Long Should I Run Tests?

Hypothetically let’s say you’ve successfully set up your AdWords account. You built a campaign (with all the settings right) and a couple ad groups (with well-targeted keywords) with two ads so you could test which is better. The account has … Continue reading

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Small Business PPC – Search Query Reports

If you are looking for insight into what customers are searching and when your ad is being seen, this report has the answers. And with the new AdWords interface these reports are easier than ever. How To Run A Search … Continue reading

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