The SMB market is huge; for job creation, for economic growth, for innovation, for everything. Companies large and small fight for even a small share of the industry. Look at companies like Basecamp, Infusionsoft, PayPal, GoDaddy, etc. and they’re all targeting the SMB market aggressively which would lead you to believe that SMBs are getting on the bandwagon with websites and online. So you can imagine my surprise when I came across this post on SmallBizTrends.com.
Online Not Important?
- 74% have no ecommerce
- 42% say “the Web really isn’t that important”
- 28% have no website at all
This is bad to worse to terrible. I could honestly see this being part of a future nightmare I have. But wait…this is also an opportunity.
Look for the Silver Lining
If you’re an SMB who does ecommerce on your website, you’re ahead of 3/4 of other SMBs.
If you know the web is important you’re ahead of 2/5 of other SMBs.
If you have a website you’re ahead of 3/10 of other SMBs.
That’s a significant advantage. And for service providers like myself, who help SMBs with their online efforts, this is a huge opportunity. There are 42% of SMBs out there who don’t think the web is important, so they’re surely not advertising online. How can I help them grasp the importance and the value of online advertising? That’s a question I’ll continue to answer. Stay tuned.