For all you PPC wizards out there who do bulk edits via Excel spreadsheets, Google has just made your life A LOT easier by building spreadsheet editing right into the new AdWords interface (AdWords blog post here). In the Keywords tab just click the More actions like so:


Then you’ll see a spreadsheet (sort of an Excel/Google Docs hybrid) which includes the basic functionality (like formulas) that makes working in spreadsheets so cool. Or you can just do a copy/paste of your spreadsheet right into their spread sheet.


Go check it out my fellow PPC wizards and let me know what you think

PS I know this is yesterday’s news (literally), but I didn’t see it until this morning. Forgive me.