Tag Archives: Testing

PPC Farming – Fertilizing

Plants have 3 simple requirements: Sunlight Water Nutrients Google provides the sunlight (impressions), you provide the water (budget) and this will start getting you results. However, to maximize the growth potential of your PPC, you need some Miracle-Gro. Fertilizer = … Continue reading

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Small Business PPC – How Long Should I Run Tests?

Hypothetically let’s say you’ve successfully set up your AdWords account. You built a campaign (with all the settings right) and a couple ad groups (with well-targeted keywords) with two ads so you could test which is better. The account has … Continue reading

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