Advertise on YouTube

Just bring up the Display Ad Builder, pick a template and turn your current image ads into overlay ads. You can still choose either CPC or CPM while targeting all the way down to a video by video level. However, I would recommend you ask yourself a few questions before taking the plunge:

• Is your product/service relative to the videos on which it’s being overlayed?
• Are you okay with potentially being perceived as an annoying advertiser messing up someone’s YouTube creation?
• Why should someone leave their video by clicking your ad?

If you don’t answer Yes, Yes and have a dang good reason on the last question, this probably isn’t for you. But Google isn’t stupid and I see some opportunities here. With the video by video targeting you could place your ads on a handful of extremely relevant videos where your ad presents a complementary product/service or you could “hijack” a video as it goes viral to get a ton of exposure. However, the best opportunity I can think of would be to serve your own ads on your own videos. The link in the video’s description is great, but now you could have a clickable call-to-action (CTA) right on the video itself.

How do you see this working?