So I’m browsing some stories on Digg and I see a headline about how Google made 450 changes to their algorithm in 2007. Of course you have to check the validity of these sorts of claims. A lot is said about the search engine algorithms, especially in the realm of SEO, but this one checked out. In an interview with Udi Manber, vice president of search quality at Google, published in Popular Mechanics, he disclosed that in 2007 they made over 450 improvements to the algorithm. Do the math and you realize that Google made more than 1 change every single day of the year. Being involved in the SEO industry as I am, this presents quite the problem. How do you try to hit a goal when Google keeps changing the target? This just reinforces the need for solid SEO techniques because you can’t count on Google.
Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.