For today’s post I’m going to borrow from Charles Dickens a bit. You will be visited by 3 PPC tips; the PPC past, PPC present and PPC future.
- PPC Past – Our ghost of PPC past is Kate Morris who wrote this exceptional post about dayparting using Google Analytics. This is a step-by-step guide that will reveal important data to help you know what time of day justifies additional (or any) spend.
- PPC Present – Our ghost of PPC present is the Official AdWords blog, posting about the recent change to the display URL policy on subdomains. However, Brad Geddes thinks they still didn’t get it quite right.
- PPC Future – Our ghost of PPC future is Mike Churchill of SEM Clubhouse writing about the new Yahoo PPC Network distribution option. Proving that it’s better late than never, Yahoo finally gives advertisers more control over content network impressions and bids (though I wish they would have also bumped the number of Domain Blocks up since 500 isn’t enough sometimes).