September 3, 2010

Twitter Tirade: Abusing #FollowFriday

Anyone who has been on Twitter longer than 7 days has come across the #followfriday hashtag. Initially one may think it’s a misspelling. Perhaps some sort of technology problem caused by Twitter (cough, fail whale, cough). However, soon enough each Twitterer will learn that #followfriday is how you recommend someone you follow to all of your followers. The Twitter equivalent of introducing your friend when they arrive at a party. Though clumsily implemented, the concept is brilliant.

How Did It Go Wrong?

I now cringe while booting up my TweetDeck each Friday knowing that I will be deluged for the next few hours by a constant stream of worthless #followfriday recommendations. You know what I’m talking about. 140 characters worth of @RandomNewFollower @MyBuddy @ClientTwitterAccount @Girlfriend/BoyfriendWhoSucksAtTwitter followed by/preceded by #followfriday with the hope of pumping up the follower count of the aforementioned Tweeple.

But what is wrong with that you say? These are my friends/clients/followers and I really do think you should follow them.

Okay.

Great.

But why? Why should I follow these people? I know you only have 140 characters, but throw me a bone here. Tell me that @RandomNewFollower is an awesome mountain biker. Tell me that @MyBuddy is the best Guitar Hero drummer you have ever seen. Tell me that @GirlfriendWhoSucksAtTwitter is really into sewing. That way I know that I want to follow @RandomNewFollower because we share an interest in mountain biking and I don’t want to follow @MyBuddy or @GirlfriendWhoSucksAtTwitter. I’m sorry if it hurts your feelings or hurts their feelings when I don’t follow them. Get over it.

How To Fix It

All I ask is for you to put a little thought into your #followfriday tweet and tell me why I should follow the Twitterer you’re recommending. Allow me to demonstrate – “@BuyPlumbing to get great deals on faucets, toilets, sinks & tubs. #followfriday”. See, pretty easy. Not to mention that the followers your friends get will already have a starting point for their conversation. Now go, and sin no more!

About Robert
Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.

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