After a long bout with procrastination I finally have updated to WordPress 2.8.4 (from an earlier release that I’m embarassed to say.) Yes I know that I should have updated a long time ago when 2.7 was released. I understand all about the security issues and how vulnerable my blog was for these many months. So what took me so long?
Despite the many blog posts telling me how insecure my old install was and how much more secure the new WordPress was, I felt no pain because nothing went wrong. My blog wasn’t hacked and frankly, I was pretty comfortable in the old interface. Not to mention that I had to backup my files, download the new install, alter the new config.php file and then FTP up all the appropriate files without axing my content. All this pain for what? My blog would look exactly the same and I would have to learn a new (uncomfortable) interface. I seemed like the pain was all related to the upgrade with no payoff at the end.
So I got to thinking: “This seems just like marketing.”
So often customers are in the same boat I was. They know they should do it (buy your service or product) and would do so if it were easy, but they don’t because it takes time and effort without any immediate gratification. So what are you doing to get them over the hump?
Do you make the process easier?
Do you offer some type of reward at the end of the process?
What else could you do?