August 1, 2010

Verizon Wireless Newsletter – Fail!

To help you understand where I’m coming from, know that I was NOT an English major in college. I didn’t even take a class from the English department while in college (tested out of freshman English and took my junior writing class from the business school) yet this glaring typo was obvious to me within the first 10 seconds of scanning this email.

verizon wireless typo

My Advice To Verizon

Dear Verizon,
In the future I recommend that you hire a recent college graduate with an English degree to read your newsletters before sending them to thousands of customers. Notice I did not say edit, I said read. Very slowly and very methodically. This simple activity will catch such errors as displayed above. Oh, and you may send my consultation fee for this advice via Paypal. Thank you and have a nice day.

About Robert
Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.

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