Comments on: Why Not Use the Homepage as a Landing Page? http://righteousmarketing.com/why-not-use-the-homepage-as-a-landing-page Sat, 11 Feb 2012 01:31:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert http://righteousmarketing.com/why-not-use-the-homepage-as-a-landing-page/comment-page-1#comment-479 Robert Tue, 01 Sep 2009 22:46:39 +0000 http://righteousmarketing.com/?p=340#comment-479 What industry was your client in? I always like a good exception to the rule. What industry was your client in? I always like a good exception to the rule.

]]> By: Ryan http://righteousmarketing.com/why-not-use-the-homepage-as-a-landing-page/comment-page-1#comment-478 Ryan Tue, 01 Sep 2009 22:28:23 +0000 http://righteousmarketing.com/?p=340#comment-478 As with most "best practices" there are always the edge cases. I did a significant amount of testing with one of my large clients, and we discovered that, with few exceptions, their conversions rates were better for the homepage than for the customized landing pages. It wasn't what we expected at all. But in 99% of situations, I think this guideline applies. As with most “best practices” there are always the edge cases. I did a significant amount of testing with one of my large clients, and we discovered that, with few exceptions, their conversions rates were better for the homepage than for the customized landing pages. It wasn’t what we expected at all.

But in 99% of situations, I think this guideline applies.

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