The other day a friend of mine sent over a screenshot of what is perhaps the worst shopping cart I’ve ever seen. I’ll give you the play-by-play after the break, but behold:
If you want a bigger version, just click on the image below, but here are just the worst offenses on this page:
- Proceed To Checkout is a little link – Initially I thought it was a text link for the Empty Cart button since it was just below the button, but as it turns out, that’s the most important link. Don’t subjugate the main action. Ever.
- Huge Red Empty Cart Button – First of all, why do you ever need to give your users a huge button that nukes everything they’ve done on your site in one fell swoop? Second, even if you feel it’s helpful, why would you make it a big button with the most contrasting color? If you’re going to put it on the page at all, make it a tiny little text link.
- Delete this item is bolded – Again, why are you drawing attention to an undesirable action? Of course people may want to take an item out of the cart, but don’t feature it.
- What’s with the social buttons – Am I really going to tweet, Facebook like, or +1 a shopping cart?
- Recent Posts in the footer – I’m pretty sure at this point you probably want me to finish checkout, not read your blog, so take out the links to your recent posts.