Thanks for visiting the Righteous Marketing blog. Your 13 Deadly Sins of AdWords checklist is being emailed to you as we speak. While you wait, feel free to read more about each of the 13 Deadly Sins:
- Introduction
- #1 – Blindness: No conversion code.
- #2 – Insecurity: Using the Starter Edition of AdWords.
- #3 – Carelessness: Using broad match exclusively.
- #4 – Negligence: Not testing.
- #5 – Stupidity: Using on 1 ad in an ad group.
- #6 – Inexperience: Having an intern or “the new guy” manage AdWords
- #7 – Recklesness: Lack of analytics.
- #8 – Laziness: Not recording changes.
- #9 – Foolishness: Neglecting to monitor content network performance.
- #10 – Ignorance: Insufficient use of reports.
- #11 – Naivety: Trusting Google.
- #12 – Misdirection: Sending clicks to the homepage.
- #13 – Greed: Believing AdWords is all you need, the “silver bullet”.
