While your image is what grabs attention to your ad, your copy is what sells the offer. Ad copy is the lifeblood of your ad. If an ad has bad copy you will not get clicks. There are many different methodologies of ad copy writing, and most can work very well on the platform. But…
Landing Page or Lead Gen Form for LinkedIn Ads?
When you’re starting up a LinkedIn ads campaign, you may be wondering should you use a landing page or a LinkedIn lead gen form. Lead gen forms are convienient and save you the hassel of making desiging and creating a landing page. But landing pages get traffic to your site, meaning you can retarget and…
Should You Use Performance Max Campaigns in Google Ads?
Every Google Ads advertiser has probably heard of Performance Max by now. From Google: “Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.” And Google isn’t shy about how amazing they think Performance Max is: “Performance Max helps you drive performance based…