Finding success with your Pay-Per-Click (PPC) marketing involves both science and art. A PPC wizard is an expert at both to deliver results that seem magical.
With ad budgets tightening you need to justify how every dollar of spend is contributing to the bottom line. PPC advertising allows you to know how much you spent & how much you made for every keyword, audience, ad and landing page. If your margin on product A is $5.00 and your cost/conversion is $6.50, you need to change your bid, adjust your targeting, rewrite your ad, tweak the landing page or drop it entirely because you lose $1.50 on each sale. However, if your margin on product B is $3.50 and your cost/conversion is $2.00, turn up the volume because you’re printing money.
A PPC wizard understands the science of PPC because he/she has studied and applied correct principles. He/She is constantly learning and keeping up with the ever changing platforms and tools available.
The science will show you what to change, the art is how you change it. A PPC wizard possesses the ability to write compelling ad copy that speaks to the needs of a potential customer and compels them to click – all within strict character limits and with vivid images. Capturing passion and emotion with such limited space and resources is truly magical.
The PPC wizard brings in-depth analytical thinking as well as creative, compelling copywriting to work every day. Constant testing of ad copy and landing pages increases results and improves the bottom line. If you need a PPC Wizard, get a free quote by emailing robert “at” righteousmarketing.com